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Items tagged "advertising":

  1. Saatchi & Saatchi and P&G O.M.G these campaigns are just ridiculously heartfelt! It’s as if you have the average mum providing creative direction. Let’s break this down and look at the past and present commercials.

    Over the years, Pampers has been showcased as the preferred diaper for mums and babies. Probably because of the messaging in these commercials, which means someone should get promoted!

    Who remember’s the Olympic ‘Thank you, Mom’ commercial series? You know, the ones that make your mum cry? Yea, those ones! ‘Keep Us Going’ and ’ Pick Them Back up’ are the ones that make you think back at what your mum has done for you over the years. They were the ones who saw your potential before anyone else could, the ones who helped you achieve your dreams and the ones who where there no matter what!

    You know that viral video ‘Worlds Toughest Job’ for Halmark? It reminds me of the Pampers commercial, ‘Hardest Job In The World’. Both showcase that being a mum is the toughest job in the world and it truly is! Two different takes on the same message by two completely different companies.
    - On one hand there’s Halmark, that message makes complete sense, fits right with the brand and it’s messaging (get it? because it’s a card company … HA). Anyhow, it just makes sense.
    - Then you have a CPG, it’s a diaper. The message went from, ‘it’s a diaper that benefits your baby compared to its competitors’ to ‘appreciate your mum because she would drop the world to protect you’. I LOVE YOU MUM!!!

    Currently, Pampers’ ’ Firsts’ commercials are up and are absolutely adorable! From the baby’s first breath to their first roll, Pampers was there. What’s great about these commercials is that they’re relatable. Resonating a brand to the target is exactly what a brand would want. You want the target to remember the brand when thinking back to those special moments in life. Now go ask your mum the story of your first steps - there’s always a story!

    To summarize, the perception of these diapers are moving away from something you put on your baby to appreciating the one who put them on you. The one person in the world who gave you birth (or not, respecting all types of families here), believed in you and was there every step of the way. I mean, I know there are dads out there too, (kudos to you) but you’re not the primary target, still great though! :)

    Instead of Youtubing the commercials, you can check them out here:

    Keep Us Going: http://youtu.be/hyiLPj94BBQ
    Pick Them Back Up: http://youtu.be/57e4t-fhXDs
    Hardest Job In The World: http://youtu.be/2V-20Qe4M8Y
    Firsts: http://youtu.be/g9nreDoLcXA

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  2. It’s true, look it up! #advertising #media #billboard #quotes #henryford

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  3. Yay! Got my @Google certificate! Officially Google certified :) #Googleads #advertising #media #ditlad

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  4. Scan today’s #Nissan ad in the #TorontoStar and see what happens! #augmentedreality #layar #advertising

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  5. Just four more flavours left in the #Lays Canada Do Us a Flavour contest! Polls are open so vote your taste buds off! #advertising #promotion #chips #contest

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  6. You are more beautiful than you think!

    Working off of Dove’s current messaging; all women are beautiful regardless of their physical attributes, this hair and skin care company developed the above video - Dove Real Beauty Sketches.

    This compelling video by Ogilvy and Mather illustrates in a very subtle but impactful way that the perception of yourself is different from another’s perception of you. A sketch artist draws two pictures of the same person; one based off of a self description and the other of someone else’s description of that same person. 

    Once completed, you can see a side by side comparison between the two sketches. That’s when you realize, the thoughts you have of yourself are different from those around you.

    The best part? It’s actually true! Try it, ask someone you know or don’t know that well (depends on how adventurous you are) and ask them what they think your best physical attribute is. Is that one yours? Do you even have one? The next time you look in the mirror, your thoughts will change! Let me know how it goes - @adsimplified on Twitter 

    Everyone is beautiful in their own way. It’s the perception of beauty that alters.

    No question about it, this campaign is vault worthy!

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  7. Efficient advertising!

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  8. adteachings:

    This commercial is a piece of evil genius. Never have I seen such a terrible argument so brilliantly presented.

    Amazing!!

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  10. Extended edition of the new Molson Canadian TV spot! Love it!!

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  11. I’m Lovin’ it! Behind The Scenes

    Let’s be honest, McDonald’s is soo GOOD!! Their big mac, heaven!! Also, everyone has questions about this fast food restaurant. You remember that campaign about those moms visiting the McDonald’s plant. They wanted to prove that the average mom would feel better about feeding their kids McDonald’s if they knew where the food came from. Plus, to prove to everyone else watching, that McDonald’s isn’t as bad as you think they are.

    After that, media blew up with questions! Then the below video was made, explaining why the burgers in the ads are three times larger than the actual thing. 

    That’s when it got real! It became aware that MacDonald’s is not just another fast food joint; it’s a restaurant that understands their customer’s concerns and listens to their questions. 

    Not a lot of fast food restaurants actually do this, in fact, they just ignore it. People may assume this campaign is just another stunt MacDonald’s is pulling to just stop customers from complaining, I think that’s not true. What company would take that much time and effort in building a huge campaign like this if they didn’t really believe in their brand and what it has to offer its customers.

    Check out the below outdoor ads all over the subway. Neat, in it? There’s even the iconic large ad burger versus the small real burger from the above video.

    The campaign consisted of ads with questions straight from the consumer. Most of those have the answer written or illustrated to show that, McDonald’s is not hiding anything!

    Pic one: “Only thigh, leg, breast, not the rest”

    Is the McChicen really made from ground up pieces of chicken that cant be used for anything else and then breaded?                           

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    Pic two: “100% Beef not 100% Cow”   

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     (description of the above two pictures) not a lot of people believe that McDonald’s uses the better parts of the animal in order to create their products so these had to be illustrated. Think about it, majority of their products are meat based, if the food chain could not openly answer that question, then there shouldn’t even be a campaign!

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    A personal favourite! “Why does my food never look like the food in your (McDonald’s) ads?” That is a great question and these ads are the reason for consumers’ scepticism towards advertising. 

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    These ads include the various questions consumers have about the restaurant plastered all over.  Questions like “why is there no veggie burger” or “what is the secret big mac cause” which are very valid questions. Now that I think about it, why aren’t there any veggie burgers?! If you ever plan on going to India, visit the local McDonald’s and check out their different menu catered the target. There’s a McVeggie, so why not in Canada?

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    With so many questions, it’s only logical to place them as ads all over. 

    Now, this is a campaign, not a direct conference between customer and company.  So why would you even believe what is plastered all over town, from McDonald’s? Well, the first clause in the Canadian Code of Advertising Standards (ASC) it’s stated:

    "(a) Advertisements must not contain inaccurate, deceptive or otherwise misleading claims, statements, illustrations or representations, either direct or implied, with regard to any identified or identifiable product(s) or service(s)."

    Come on, how can you not believe what they say after that? 

    After researching this campaign for this blog post, I thought I would have an altered view of he fast food chain, if not a complete different one. However,  I just feel like it’s better that I know, but it wont provoke me to eating more of MacDonald’s. At the end of the day a burger is a burger is a burger, and fries.  MacDonald’s just happens to have really tasty ones in comparison to the rest of the fast food restaurants with similar burgers.

    At the end of the day, it’s about making the customer feel comfortable and having them understand that it’s not bad food. I mean, it’s not my mums cooking, that’s for sure, but it’s not that bad either.

    Good for them for opening up and showing exactly what they are made of, literally! It takes a lot for a company so scrutinized by every little thing they do, to open up, admit and answer whatever was questioned. Good Job! Vault worthy material! 

    ASC source: The 14 Clauses of the Canadian Code of Advertising Standards 

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  12. The superbowl ads are starting to appear. Here is the one that Audi will be running. A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when his Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. post by Adverblog

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  13. View from the Arcadian in downtown Toronto for Fashion Magazine during Fashion week

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  14. Not Your Ordinary Billboard- Burt’s Bees

           

    To promote its new Intense Hydration line, Burt’s Bees placed a clever “interactive” billboard on a busy street in Minneapolis.

    The sign showed a woman whose dry skin was made up of thousands of product coupons. These “flakes” were peeled away by folks passing by over the course of a day, revealing an image of the same model with a creamier (presumably hydrated) complexion.  The “before and after” effect can be seen in the time-lapse clip below, and the still images below that.

    The video sends you to Burt’s Facebook page, where you can get your own coupons. The video by Baldwin& has garnered 30,000 YouTube views in a week.

    That’s fairly sweet for Burt’s Bees, which, let’s face it, isn’t exactly the sexiest drone in the hive. It’s kind of creepy to think that passersby were symbolically peeling off a human being’s skin. But this is Minneapolis, so I guess anything goes.

    The client was lucky some joker didn’t come along right at the beginning and snatch all 1,300 coupons in a skin-care-savings frenzy, forcing them to set up the whole thing again.

    BEFORE:
           
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  15. Awesome film about Re-Imagining Advertising by Google with Johannes Leonardo and Grow Interactive.

    Video explains how much we need creative thinking in the world and how we communicate with those advertising concepts. One can know about the most intricate and complex technology but if one does not understand how the advertising world works, then what’s the point?  You will have a really cool piece of technology that illustrates a picture and a few words, but that’s all.  No interaction, no concept, no background thought, just a picture and words. 

    "In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest “old-school” legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web.”

    It’s a perfect explanation as to how this industry works. It’s not just an ad it’s a way of thinking from experts in the industry. Who else would know better than those in the midst of the change than the experts? The above video includes some of those CEOs, to Creative Directors to VPs of Marketing, all from Google, Avis, CocaCola, Volvo and Alka-Seltzer.

    "Matches the personality perfectly with the brand"
             - Harvey Gabor, Art Director at Hilltop, CocaCola (in 1971) 

    Harvey explaining that ads should match how the brand wants to be perceived by the target audience. An ad should represent the brand to the consumer in less then a minute.

    "Instead of showing the people is there a way to connecting people?"
            - Matt Clack, Senior Art Director at Grow Interactive

    This is what goes on during a creative session; people ask questions and find creative and innovative answers to those questions. It begins a whole new stream of thought to roll with.


    "Who do we want to reach? What do we want to tell them? Here’s how we are going to do it."
            - Amil Gargano, Art Director at Volvo in 1962

    Exactly what advertising is all about! Who, what, how, when and where! Now, just answer the questions and illustrate the concepts through the correct media, at the right time! Simple!


    "Always adapt your technique to the idea" 
           - Keith Reinhard, DDB Worldwide 

    "Just tell me what the story is. Once we knew the story, we know immediately how to bring that story to life"
           - Drew Ungvarsky, Creative Director & CEO at Grow Interactive  

    "The idea is still king. We are just dealing with a new way of bringing that to the audience."
           - Alex Romas, Senior Copywriter at Johannes Leonardo 

    "We do this full time. This is all we do and yet I am constantly learning about new things…The speed of change is overwhelming but I think it’s also the exciting part and also the challenge"
           - Susan Wojcicki, Google 

    "We created a personality. That’s what Advertising agencies do, they create personalities. They create and association and a persona that is largely the creation of the creative people in an advertising agency.
           - Amil Gargano, Art Director at Volvo in 1962 

    The above quotes are from those in the industry right now! How they perceive the changes and innovations of advertising and technology. How all these additions are assisting in different ways delivering a message to the consumer. 

    If you’re in advertising take an hour of your day to watch this video.  It is a great video all about the current and iconic thoughts of advertising as a whole.  It’s amazing how a simple concept of an ad from over several decades ago is just as important and easy to work with at this present day. That in itself goes to show how great of an original ad it truly was and how much of a great job that team did then and now.

    Advertising is not about a picture, a word, a tagline or even a song. It’s all about the message, how it is perceived by the target and how an ad connects the brand being illustrated to that consumer. 

    Advertising is not complicated, it’s actually very simple. Those who take the time to understand how it all works and connects are those who know how simple it truly is.

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