advertising simplified
With my background in Marketing and Advertising I present to you my newest addiction! A blog, simply focused on current advertising trends and developments. What do you get out of it? Understanding of todays advertisements, campaigns and companies. You can also comment an provide your own opinion. Follow me and be closer to understanding todays campaigns, one post at a time! Follow @adsimplified Getting closer, faster! **all posts and opinions are those of my own and not those of the agency I work for nor those of the companies mentioned in the posts**
Items tagged "advertising":
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Efficient advertising!
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- posted by:
- adsimplified
- date:
- Apr 23, 2013 (a Tuesday)
- time:
- 9:09:50 (1 month ago)
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This commercial is a piece of evil genius. Never have I seen such a terrible argument so brilliantly presented.
Amazing!!
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- posted by:
- adsimplified
- date:
- Mar 29, 2013 (a Friday)
- time:
- 9:58:45 (1 month ago)
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Facebook news feed redesign presents serious challenges for brands
“Goodbye clutter, hello beautiful new stories,” Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages.
This appears to be the industry’s consensus response, after the recently announced changes to the Facebook timeline. The changes will put a user’s posts and life events on the right-hand side and their About info and app activity on the left, doing away with the need to scan backwards and forwards across two columns. Some might even suggest this new layout looks a lot like Google+.
UserscontroltheirFacebooknewsfeed
But what has upset marketers is the ability for users to control exactly what they see in their Facebook news feed, potentially squeezing out brand updates. To date, users were only able to hide or delete specific posts in their timeline. But now the new changes will give Facebook users the ability to toggle between filters and really control what they see.
This all makes perfect sense and it’s always good when users get more choice. If I only want to see what my close friends are doing then I can choose that option. And if I only want to see brand pages, I can choose the new option of ‘Following’. If users take this ‘Following’ option they can see every post in chronological order from Facebook Pages they’ve already liked.
Theproblemforbrands
But realistically, how many users are going to take that route, if they feel that their Facebook news feeds are cluttered enough already?
On Social Media Today, Cara Tarbaj claims that, “For Facebook Page owners and marketers this is a tantalizing reprieve for Facebook’s Edgerank changes, which decreased the visibility of Page posts to only 16% of fans. It remains to be seen though how many users will click on this new feed.” I’m not sure about the reprieve, but I definitely question how many people will ever choose this filter.
Matt Rhodes of Fresh Networks goes one step further and thinks brand content has now been filtered out. “This is serious for brands who are using Facebook as an engagement mechanism – people consume brand information from the News Feed and not from individual brand pages. Now they might not consume your information at all. Unless, of course, you pay.”
And I agree with Matt. I appreciate Facebook wants to clean up its news feed; this is long overdue and Facebook is justified in wanting to give users control over what they see. But it’s sad to think that in the end, brand communication with customers may not be achieved through better content and improved engagement, but instead, the size of budgets.
Is advertising the only way that brands can guarantee people seeing their content? We’ve already seen big drops in Page reach after last year’s changes to Facebook’s algorithm and this is going to be another big blow to brand owners who will be forced to invest more in promoted stories and posts.
You’d do well to push some of those marketing dollars into creating better images and creatives. With images making up 50% of total news feeds, according to Facebook, if you are still relying on text updates, then you’d better change your strategy now (and be mindful of Facebook’s rule of no more than 20% text within images). Since the only way that content from a brand page will get into a user’s All Friends Feed is if their friends share content from that brand page, your brand will have to work extra hard.
As Hubspot puts it so eloquently: “You need to give your fans even more incentive to check out their Following Feed to view your content so they can engage with it via Likes, comments, and shares, enabling you to show up in their friends’ ‘All Friends’ Feed. This makes it even more critical that you post content that is compelling and sharable.”
The rollout of the Facebook timeline and news feed redesign is expected to take up to six months – you can sign up to Facebook’s waiting list to be one of the first. This will at least give brand owners some breathing space to think about their Facebook content strategy and how to engage with users, given these new challenges.The big question is whether it will also challenge marketers to look at other ways of user engagement, and at other social platforms?The above post is sourced from eModeration | Social Media Management: http://www.emoderation.com/facebook-news-feed-redesignTags
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- adsimplified
- date:
- Mar 15, 2013 (a Friday)
- time:
- 8:55:00 (2 months ago)
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Extended edition of the new Molson Canadian TV spot! Love it!!
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- posted by:
- adsimplified
- date:
- Feb 17, 2013 (a Sunday)
- time:
- 11:43:53 (3 months ago)
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I’m Lovin’ it! Behind The Scenes
Let’s be honest, McDonald’s is soo GOOD!! Their big mac, heaven!! Also, everyone has questions about this fast food restaurant. You remember that campaign about those moms visiting the McDonald’s plant. They wanted to prove that the average mom would feel better about feeding their kids McDonald’s if they knew where the food came from. Plus, to prove to everyone else watching, that McDonald’s isn’t as bad as you think they are.
After that, media blew up with questions! Then the below video was made, explaining why the burgers in the ads are three times larger than the actual thing.
That’s when it got real! It became aware that MacDonald’s is not just another fast food joint; it’s a restaurant that understands their customer’s concerns and listens to their questions.
Not a lot of fast food restaurants actually do this, in fact, they just ignore it. People may assume this campaign is just another stunt MacDonald’s is pulling to just stop customers from complaining, I think that’s not true. What company would take that much time and effort in building a huge campaign like this if they didn’t really believe in their brand and what it has to offer its customers.
Check out the below outdoor ads all over the subway. Neat, in it? There’s even the iconic large ad burger versus the small real burger from the above video.
The campaign consisted of ads with questions straight from the consumer. Most of those have the answer written or illustrated to show that, McDonald’s is not hiding anything!
Pic one: “Only thigh, leg, breast, not the rest”
Is the McChicen really made from ground up pieces of chicken that cant be used for anything else and then breaded?
Pic two: “100% Beef not 100% Cow”
(description of the above two pictures) not a lot of people believe that McDonald’s uses the better parts of the animal in order to create their products so these had to be illustrated. Think about it, majority of their products are meat based, if the food chain could not openly answer that question, then there shouldn’t even be a campaign!
A personal favourite! “Why does my food never look like the food in your (McDonald’s) ads?” That is a great question and these ads are the reason for consumers’ scepticism towards advertising.
These ads include the various questions consumers have about the restaurant plastered all over. Questions like “why is there no veggie burger” or “what is the secret big mac cause” which are very valid questions. Now that I think about it, why aren’t there any veggie burgers?! If you ever plan on going to India, visit the local McDonald’s and check out their different menu catered the target. There’s a McVeggie, so why not in Canada?
With so many questions, it’s only logical to place them as ads all over.
Now, this is a campaign, not a direct conference between customer and company. So why would you even believe what is plastered all over town, from McDonald’s? Well, the first clause in the Canadian Code of Advertising Standards (ASC) it’s stated:
“(a) Advertisements must not contain inaccurate, deceptive or otherwise misleading claims, statements, illustrations or representations, either direct or implied, with regard to any identified or identifiable product(s) or service(s).”
Come on, how can you not believe what they say after that?
After researching this campaign for this blog post, I thought I would have an altered view of he fast food chain, if not a complete different one. However, I just feel like it’s better that I know, but it wont provoke me to eating more of MacDonald’s. At the end of the day a burger is a burger is a burger, and fries. MacDonald’s just happens to have really tasty ones in comparison to the rest of the fast food restaurants with similar burgers.
At the end of the day, it’s about making the customer feel comfortable and having them understand that it’s not bad food. I mean, it’s not my mums cooking, that’s for sure, but it’s not that bad either.
Good for them for opening up and showing exactly what they are made of, literally! It takes a lot for a company so scrutinized by every little thing they do, to open up, admit and answer whatever was questioned. Good Job! Vault worthy material!
ASC source: The 14 Clauses of the Canadian Code of Advertising Standards
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- posted by:
- adsimplified
- date:
- Jan 28, 2013 (a Monday)
- time:
- 8:55:00 (3 months ago)
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The superbowl ads are starting to appear. Here is the one that Audi will be running. A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when his Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. post by Adverblog
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- posted by:
- adsimplified
- date:
- Jan 27, 2013 (a Sunday)
- time:
- 8:01:00 (3 months ago)
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View from the Arcadian in downtown Toronto for Fashion Magazine during Fashion week
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- adsimplified
- date:
- Jan 16, 2013 (a Wednesday)
- time:
- 8:22:09 (4 months ago)
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Not Your Ordinary Billboard- Burt’s Bees
To promote its new Intense Hydration line, Burt’s Bees placed a clever “interactive” billboard on a busy street in Minneapolis.
The sign showed a woman whose dry skin was made up of thousands of product coupons. These “flakes” were peeled away by folks passing by over the course of a day, revealing an image of the same model with a creamier (presumably hydrated) complexion. The “before and after” effect can be seen in the time-lapse clip below, and the still images below that.
The video sends you to Burt’s Facebook page, where you can get your own coupons. The video by Baldwin& has garnered 30,000 YouTube views in a week.
That’s fairly sweet for Burt’s Bees, which, let’s face it, isn’t exactly the sexiest drone in the hive. It’s kind of creepy to think that passersby were symbolically peeling off a human being’s skin. But this is Minneapolis, so I guess anything goes.
The client was lucky some joker didn’t come along right at the beginning and snatch all 1,300 coupons in a skin-care-savings frenzy, forcing them to set up the whole thing again.
BEFORE:
AFTER:
Source: AdFreak by AdWeekTags
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- posted by:
- adsimplified
- date:
- Nov 7, 2012 (a Wednesday)
- time:
- 3:19:00 (6 months ago)
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In With The New, Campbell’s Soup Style!
It seems more and more companies are beginning to change it up a bit, or even a lot!
Changing packaging is a big trend this year with major companies. Coca Cola for example has been temporarily altering their package design for months now. Depending on the most popular event or topic currently in question, Coca Cola caters their design. Lately they have been coming up with Olympic, movie and even classic themed changes. With this happening, not once did Coca Cola alter, in any way the actual packaging, just the look. All in all, these are only temporary changes nothing permanent.
With temporary package design changes, the target doesn’t necessarily change. These are temporary anyways, so even if a significant amount of the target does not approve of such changes, it won’t be for long. Loyal consumers would not stop purchasing a product just because of a temporary package design change its just packaging, right? It’s not like the product itself changed; it does taste the same, proven by yours truly.
Other companies on the other hand, have not only altered the design but the package make as well. As you know Campbell’s Soup has altered their packaging to a more pouch design for their new line of ‘exotic’ soups, gearing away from its iconic red tin cans. Now, whenever companies change their line of product packages for the long term, the result can be one of two: either a complete success or a major fail! The red cans are still in production.
Campbell’s soup is a staple in ones household. Their packaging has changed over the years but nothing too drastic. It’s similar to the Coca Cola redesign earlier this year with the movement from iconic red to white polar bears! They geared far away from the design it was first known for. It’s one thing to change a design and another to alter the package the product is carried in. One major assumption of package and labelling changes are the thought that the actual food or beverage inside the package has also altered.
With the new labelling on the Campbell’s soup package, one may assume that the soup inside has also altered. Although, they are a new addition to the Campbell’s soup line, the make (the way the food is made) of the food can change and thus a company can then loose and/or gain loyal customers. This all depends on how the target prefers their soup manufactured and whom it caters too.
Since the packaging does change for this new line of products the target does evolve. The target expands to those who are looking for a different more exotic taste in their soups, which is understandable. Let’s see how this major change pans out!
In addition, to this major change Campbell’s has another package change catering to youth with a new Facebook app to top it off!
Original story by Design Taxi
Coca Cola pictures provided by The DieLine
Campbell’s Facebook app by PopSop
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- posted by:
- adsimplified
- date:
- Oct 18, 2012 (a Thursday)
- time:
- 4:16:00 (7 months ago)
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Awesome film about Re-Imagining Advertising by Google with Johannes Leonardo and Grow Interactive.
Video explains how much we need creative thinking in the world and how we communicate with those advertising concepts. One can know about the most intricate and complex technology but if one does not understand how the advertising world works, then what’s the point? You will have a really cool piece of technology that illustrates a picture and a few words, but that’s all. No interaction, no concept, no background thought, just a picture and words.
“In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest “old-school” legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web.”
It’s a perfect explanation as to how this industry works. It’s not just an ad it’s a way of thinking from experts in the industry. Who else would know better than those in the midst of the change than the experts? The above video includes some of those CEOs, to Creative Directors to VPs of Marketing, all from Google, Avis, CocaCola, Volvo and Alka-Seltzer.
“Matches the personality perfectly with the brand”
- Harvey Gabor, Art Director at Hilltop, CocaCola (in 1971)Harvey explaining that ads should match how the brand wants to be perceived by the target audience. An ad should represent the brand to the consumer in less then a minute.
“Instead of showing the people is there a way to connecting people?”
- Matt Clack, Senior Art Director at Grow InteractiveThis is what goes on during a creative session; people ask questions and find creative and innovative answers to those questions. It begins a whole new stream of thought to roll with.
“Who do we want to reach? What do we want to tell them? Here’s how we are going to do it.”
- Amil Gargano, Art Director at Volvo in 1962Exactly what advertising is all about! Who, what, how, when and where! Now, just answer the questions and illustrate the concepts through the correct media, at the right time! Simple!
“Always adapt your technique to the idea”
- Keith Reinhard, DDB Worldwide“Just tell me what the story is. Once we knew the story, we know immediately how to bring that story to life”
- Drew Ungvarsky, Creative Director & CEO at Grow Interactive“The idea is still king. We are just dealing with a new way of bringing that to the audience.”
- Alex Romas, Senior Copywriter at Johannes Leonardo“We do this full time. This is all we do and yet I am constantly learning about new things…The speed of change is overwhelming but I think it’s also the exciting part and also the challenge”
- Susan Wojcicki, Google“We created a personality. That’s what Advertising agencies do, they create personalities. They create and association and a persona that is largely the creation of the creative people in an advertising agency.
- Amil Gargano, Art Director at Volvo in 1962The above quotes are from those in the industry right now! How they perceive the changes and innovations of advertising and technology. How all these additions are assisting in different ways delivering a message to the consumer.
If you’re in advertising take an hour of your day to watch this video. It is a great video all about the current and iconic thoughts of advertising as a whole. It’s amazing how a simple concept of an ad from over several decades ago is just as important and easy to work with at this present day. That in itself goes to show how great of an original ad it truly was and how much of a great job that team did then and now.
Advertising is not about a picture, a word, a tagline or even a song. It’s all about the message, how it is perceived by the target and how an ad connects the brand being illustrated to that consumer.
Advertising is not complicated, it’s actually very simple. Those who take the time to understand how it all works and connects are those who know how simple it truly is.
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- posted by:
- adsimplified
- date:
- Oct 8, 2012 (a Monday)
- time:
- 2:16:00 (7 months ago)
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Strategic Campaign: Samsung vs Apple
Now that Samsung has become a more prestigious company and overall brand in the eyes of tech consumers, they have huge competition with Apple, of course.
The following post is not about how big of a competition they have between one another but about how strategic Samsung is with their ads and overall campaign, against Apple.
In order to keep up with all those Apple announcements and new product arrivals Samsung, being it’s major competitor, would need an awesome campaign. That’s exactly what Cheil USA did!
Of course, not all Samsung ads are targeted towards making Apple look bad, they do have class! There are two different sub campaigns happening at one time; one directly against Apple and focused towards the younger generation (18-39) and the other focused towards the older generation (40-65) illustrating what the target would get out of using such a device. SMART!
Samsung focused:
The Samsung Galaxy S III TV commercial is pretty great! Targets are shown, directed to and mimics one’s real life situations that their target would use the phone for. It essentially relates to the target, which is great! Ads show how the phone can be used and it’s benefits while remaining in the light of real life situations, such as a wedding, a wedding proposal or a loved on leaving.
On top of all the visuals, there are mini captions that pop up before and after each skit. Captions include “it understands you”, “sees your best side” and “keeps track of loved ones”. After that, who wouldn’t want to try the Samsung Galaxy S III out? It just keeps going, during each feature demonstration the name is shown below. That helps a lot when one would like to perform the same task at home.
Apple focused:
One cannot be one of the biggest direct competitors with Apple and not bash them at some point in their ads. Not saying it’s a good or bad situation, just a strategic one. Right when the iPhone 5 was announced to come out, Samsung had their print and TV ads all over the place and ready to go!
A great way to understand the differences between one mobile device from another would be in a print ad. All the features are laid out and a direct comparison can be made between the two and even with other mobile devices. Let’s be real here, it’s all about Apple or Samsung at this time.
With this ad, it plainly lays out the benefits of the Samsung Galaxy S III without directly insulting or putting the iPhone 5 down, technically. It’s like the Coca Cola and Pepsi rivalry, they both insult the other without directly saying the other is bad. It is a very smart way to demonstrate to the target how ones product is better than the other without stepping over the legal advertising boundaries.
Just like the above commercial, the benefits of the Samsung Galaxy S III are demonstrated and explained. At the same time the new iPhone 5 and all it’s rummers are being mentioned. The different targets for each phone are clearly illustrated with the younger generation using the Samsung Galaxy 3 III and the older generation waiting in line for the iPhone 5. It is blatantly shown at the 52 second mark in the above commercial, when an older generation couple comes back to retrieve their spot in line from their son.
Overal, the campaign outlines what is good about the Samsung Galaxy S III in comparison to the iPhone 5, which is the point. However, because of all the negative publicity and lawsuits between the two companies, this rivalry looks worse than it really is. Very strategic and smart on Samsung’s part!
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- posted by:
- adsimplified
- date:
- Sep 23, 2012 (a Sunday)
- time:
- 3:51:00 (8 months ago)
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Samsung very strategically bashing Apple, again.
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- posted by:
- adsimplified
- date:
- Sep 20, 2012 (a Thursday)
- time:
- 10:18:00 (8 months ago)
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- posted by:
- adsimplified
- date:
- Sep 15, 2012 (a Saturday)
- time:
- 6:46:00 (8 months ago)
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Mark Zuckerberg Speaks For The First time!
Quotes from Zuckerberg himself during his first speech after Facebook’s IPO’s:
Three points on Mobile:
“It’s easy to underestimate how fundamentally good mobile is for us,” said Zuckerberg. “First, there are more users. Second is, per person who’s using Facebook on mobile, there’s more engagement and they’re spending more time. Third, per person on mobile, we think we’re going to make more money on them than on desktop.”
You check in more, you share more:
“A lot of the energy in the ecosystem, it’s not going into desktop stuff anymore, it’s going into mobile stuff.”
^ I think that speaks for more than just Facebook. Mobile is becoming an asset in the Advertising world
Can you see it? the three logos right………………….^ there (friend request, message and notification icons) brilliant!
Zuckerberg on search.
“We do on the order of a billion queries a day, and we’re basically not even trying.” Most of those are people trying to find people, but it’s also people trying to find brands and apps.
The “legacy” search business: “You type in some keywords and it does some magic.” It’s changing into giving you answers. “Facebook is uniquely positioned to give you answers.” He gives examples of finding sushi restaurants your friends have liked, or finding a job at companies where your friends work.
“We have a team working on search.”
Good point!“Yeah,” Zuckerberg says. “For me it’s not really about fun. It’s about mission. It goes through waves. There are times when everyone thinks what we’re doing is awesome. There are times when everyone is pessimistic. I would rather be in the cycle where people underestimate us. I would rather be underestimated. It gives us freedom to go out and do interesting stuff.”“I just want to build good stuff”“When you look back 10 or 20 years from now, the legacy of this company should be that we’ve connected everyone in the world and they can share what they want.”
For the full article click here via Business Insider by Owen ThomasAlso, check out Mark Zuckerberg Has Clearly Grown Up!Tags
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- posted by:
- adsimplified
- date:
- Sep 11, 2012 (a Tuesday)
- time:
- 8:06:00 (8 months ago)
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Rona 2012 Olympic Relay TV Commercial. Love it!
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- posted by:
- adsimplified
- date:
- Sep 6, 2012 (a Thursday)
- time:
- 9:37:57 (8 months ago)
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