With my background in Marketing and Advertising I present to you my newest addiction! A blog, simply focused on current advertising trends and developments. What do you get out of it? Understanding of todays advertisements, campaigns and companies. You can also comment an provide your own opinion. Follow me and be closer to understanding todays campaigns, one post at a time! Follow @adsimplified Getting closer, faster! **all posts and opinions are those of my own and not those of the agency I work for nor those of the companies mentioned in the posts**
Items tagged "campaign":
Rona ‘Doing It Wrong’ Campaign
Rona’s current ‘Doing it Wrong’ Campaign is pretty unique; using reverse psychology for their TV ads is a good idea. Most campaigns explain what the target needs or wants and then resolves the problem in a traditional manner.
Sid Lee being the lead creative advertising agency for Rona, is a good change for the Canadian How To People! Looking back at Rona’s previous ads and campaigns they all visualize how the target can gain knowledge, understanding and help by simply visiting a local Rona store.
Rona’s ‘Doing it Right’ slogan was previously represented by showing appreciation of those who complete a renovation job by themselves and with the help of Rona professionals. Each ad had a separate setting but the same point, of course; the achievement of completing a DIY (Do it Yourself) job correctly.
Rona ‘Doing it Right’ Original Commercial series:
Reno-man being the character in a series of commercials, is a smart idea! It’s as if the character is relating to those home owners (aka Rona’s target market) who are more focused on (DIY) projects. Difference between the commercials then and now?
If you haven’t noticed, there are more and more DIY shows created now than ever before. That’s another aspect relating to the target. The ‘Reno-man’ commercial series resembles those types of shows. Make sense now? It’s like the target is watching a show but in 30 sec commercial format. Thus, relating directly to the target and what they would go through, if not for Rona. SMART!
Rona Doing it Wrong ’Cutting Corners’ series:
What’s even better about this ‘Doing It Wrong’ Campaign, is that it’s not as traditional in comparison to the previous and other home reno store ads. As explained above, the illustration of these commercials relates completely to the target and how to prevent it but in a contradictory way.
Thinking outside the box hits another level!Funny and well thought out commercials!
Vault worthy for sure!
Miniature Billboards Made of Legos! article by AdWeek
Legoland Places Miniature Billboards Made of Legos Around London Less is more in DLKW Lowe campaign
The above post and pictures are from ADWEEK.com
Link to the article: Legoland Places Miniature Billboards Made of Legos Around London
Event Sponsorship at its best!
March 6th 2012 marks the 100th Birthday of the Oreo Cookie by Kraft Foods. Over the years millions of different cookies have been introduced but no other cookie can replace the original, ‘Milk’s favourite cookie’.
This event is a perfect example of how event sponsorships should take place.
What makes it so great? Let’s break it down from a target perspective.
1. Oreo is known for being Milk’s favourite cookie and with that it makes sense for the free milk given out, along with samples of the original Oreo cookie.
2. If Oreo’s ads are deconstructed, one would realize that they are all filmed around day time. Taking that into account, the event was during the day. Duh!
3. Celebraties assist in drawing a crowd and creating a buzz for the target. ‘Whose Line Is It Away?’ star Colin Mocherie and singer Jully Black were the celebrities presented at the event.
4. Finally, sponsoring or partnering up with a well known company or organization is the icy filling within the cookie! It is essentially complimenting the main event. Natrel Milk was the perfect partnership for the event and the brand itself.
It just made sense! From the simplicity of providing milk with free cookies to the Canadian celebrities for the target was a nice touch! The giant cookie created a crowd. A cookie costume was walking around handing out sample cookies and kids could take pictures with the walking Oreo cookie. Accommodating the whole Canadian target range; from kids to parents is not an easy event to create, and this looks so good! Very nice!
Many cookies were destroyed while creating the event. There will be NO apologies for that!
Alcohol and Newspapers, Go Hand in Hand!
Miller Genuine Draft in the Metro Toronto Newspaper! This was a pretty extravagant cover page ad. Usually, newspapers don’t have these pages and lately Metro is breaking that boundary and allowing these cover ads be the first item viewed prior to the Top story.
Front Outside Cover: Transparent page outlined to view just the logo and Metro name
Back Outside Cover: Transparent page that looks like a fridge!!!
Not only do ads such as the above show interest from a newspaper publication to the target, but also from a client and advertising agency to the publication. Very nice!!
On behalf of advertisers everywhere, viewing Print as a dying Medium, Thank you!!
David Beckham Bodywear Hand Pained Billboard
This two minute video of the hand crafted 220 foot billboard, is of course a fast-track version of the two week process!! It was made at good old Penn Station in New York City!
As shown in Super Bowl XLVI, the debut of this campaign was part of the long commercial line up. Beckham simply standing there and showing off his new line of menswear was very pleasing to the eye.
Missed it? Just for you, here it is! Official David Beckham Bodywear Super Bowl Ad